With the amount of people using the internet everyday, it is possible to sell almost anything online. However, if you do want to earn a good, steady income with affiliate marketing, it is very important to choose the right product to sell, one that is not only desired by a lot of people but also has a Sales Page that converts that desire into sales.
The best place to look for profitable digital products that you could sell right away is Clickbank. The ideal feature in Clickbank is that below the product summary of each product, they also display the product's productivity scores whish are extremely important to study in order to choose the ideal product to market.
Understanding these scores will help you select a product that will easily convert into sales. There are 4 scores that you need to take note of under each product.
$Earned/Sale: This is the average net dollar earned by an affiliate for each referred sale. This is more important than just letting you know how much you will earn. This amount is the net amount earned per sale and is impacted by refunds. If a product is being sold for $50 and pays a commission of 50%, then ideally the $Earned/Sale should be $22 (after Clickbank's cut). If the score shows only $15, that would mean that there has been a lot of refunds for the product and would be one that you should avoid.
%Earned/Sale: This is the average percentage commission earned per affiliate. Ideally the %commission should equal the %earned/sale and would only differ if the seller has recently changed it %commission. So if they were once offering a 75% commission and are now offering a 50% commission, the %earned/sale would be about 60%.
%referred: This tells you how much of the seller's total sales are from referrals by affiliates. Why should this be important? Well, if the %referred is low, say less than 60%, that would mean most of the sales are done by the seller himself. A low %referred would not be the right product to choose as the seller is probably using much more advance selling techniques and advertising to make his sales and you would have a hard time competing with him.
Gravity: This is the most important score to look at. Gravity tells you the number of affiliates who actually managed to earn a commission selling the product. Thus the higher the gravity, the more affiliates are earning from referring this product. This score is not an actual headcount but a weighted sum. What Clickbank does is give a score of between 0.1 to 1.0 for each sale and accumulates the score within 8 weeks. The more recent was the last referral sale, the higher is the score. You might therefore assume that choosing the product with the highest Gravity is the best choice but you must also remember that high Gravity also means lots of affiliates selling the product and you'd have too many people to compete with.
Knowing the productivity scores will greatly help in choosing the right product to promote. Ideally, you should select a product that has a commission not less than $15, has a %referred exceeding 85%, $earned/sale that equals the %commission and Gravity of between 40-90.
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