Friday, 25 October 2013

Lip Watchmaking Company Relaunches 30-year-old Watch Collection Under Modern Principles

Lip is a watchmaking company whose design and timeless pieces transcend all forward thinking watch-making ability. When the close-to-perfection, limited edition, Mach 2000 Silver Master Chronograph debuted in 1973, it was an instant success and became one of Lips most popular watches ever in their 141-year history. Almost 40 years later, the Mach 2000 design has launched again, yet these watches look anything but vintage.
In fact, the company's modern launches looks as if these watches were created yesterday. The designers on the team are French and inspired by modern living. Their job is to collaborate on some cutting-edge, distinctive collections that will set Lip apart from other watch-making competitors. Not only did the company succeed at this, but their signature watches have now become cult favorites and Lip is considered a revolutionized watch company.
The groundbreaking watches that were a hit in the 70s, are back with several other classic styles and day continue to resonate a vintage-looking flare, with a modern edge. The design director for this new launch is Prisca Briquet. Briquet's mission was to relaunch this impressive collection, but under today's standards.
The most impressive watch in this collection is the Mystic Jump Hour. This elite watch incorporates a 1970s strap in case by the original 1970s Jump Hour display. This display must be opened up by the watch user to reveal all the numbers and dials. This watch is the culmination of four years of ever-changing design, expertise, and the perfect blend of past and present.
Lip watches range in price from anywhere between $295-$600. The elite price of these watches justifies Lip's decision to make them a statement on their own. As there is a watch for every occasion, and every occasion is suited for time. So why not suit up and discover a Lip watch so that from now on telling the time will be fashionably modern.