Music is now being listened to in so many ways and at a rate not seen before. The MTV generation and beyond is used to not only hearing their preferred music but watching it as well. If they want to purchase a song that they like, then they can buy that song as part of a single or album or E.P in multiple media forms. These range from vinyl and cassette, to CD and digital such as Mp3. If they want to watch the video of the song then they can go to YouTube and watch it there, as well as other videos from that artist and similar music content. But the digitalization of music has revolutionised the industry still further than just ease of access. Not only is it far simpler to view videos but it easier to discover and research new music, acts and bands as well, performing at established stadia such as the American Airlines Arena.
MySpace has built a colossal market single-handedly on the back of new and unknown acts and unsigned artists and their friends. MySpace and sites like this have exposed millions to new and unheard of music and this has been growing daily for some years now. As a new act, it is considered cool and necessary to expose yourself as much as possible on the internet. Justin Bieber did it his way, and now can be seen playing worldwide at venues such as the American Airlines Arena. It is seen as socially acceptable and can massively increase your fan base, reaching all over the world. Once upon a time, such marketing was deemed as “selling outâ€, but times have changed and it is seen as progressive to be savvy in the social media circuit.
The distribution of music has seen tremendous changes. Peer-to-peer networks made it easier than ever to acquire free music. As well as this, there is so much more variety and options out there. Whereas before, a shop may have sold out or not stocked a certain artist, the digital copy never runs out and so it’s much easier to obtain any music you wish. Soon, the humble CD will not be required in our new digitised world, and the transfer of music will purely be online and stored on hard drives. Live gigs are more popular at arenas such as the and this is because of the huge new consumption of artists.
In conclusion, production costs of making music are decreasing, and consumption is increasing. Variety is increasing. This doesn’t make it any easier for artists to get signed, in fact the competition is fiercer than ever, but it does help your ways of reaching out to fans and of marketing your music. Sites that promote and help you are becoming more popular and can be the difference between a signed band and an unsigned one. Research is key along with plenty of hard work.
MySpace has built a colossal market single-handedly on the back of new and unknown acts and unsigned artists and their friends. MySpace and sites like this have exposed millions to new and unheard of music and this has been growing daily for some years now. As a new act, it is considered cool and necessary to expose yourself as much as possible on the internet. Justin Bieber did it his way, and now can be seen playing worldwide at venues such as the American Airlines Arena. It is seen as socially acceptable and can massively increase your fan base, reaching all over the world. Once upon a time, such marketing was deemed as “selling outâ€, but times have changed and it is seen as progressive to be savvy in the social media circuit.
The distribution of music has seen tremendous changes. Peer-to-peer networks made it easier than ever to acquire free music. As well as this, there is so much more variety and options out there. Whereas before, a shop may have sold out or not stocked a certain artist, the digital copy never runs out and so it’s much easier to obtain any music you wish. Soon, the humble CD will not be required in our new digitised world, and the transfer of music will purely be online and stored on hard drives. Live gigs are more popular at arenas such as the and this is because of the huge new consumption of artists.
In conclusion, production costs of making music are decreasing, and consumption is increasing. Variety is increasing. This doesn’t make it any easier for artists to get signed, in fact the competition is fiercer than ever, but it does help your ways of reaching out to fans and of marketing your music. Sites that promote and help you are becoming more popular and can be the difference between a signed band and an unsigned one. Research is key along with plenty of hard work.
